Patagonia is suing the drag queen Pattie Gonia for trademark infringement. There are a LOT of things about this case, and a lot of people have strong opinions about it. I, for one, think that this whole lawsuit could have been an email But if you are a creative and part of your brand is being subversive towards other brands, you should pay attention to this case, specifically about Pattie Gonia’s defenses.

‍ Patagonia, the clothing company, is suing drag queen Pattie Gonia for trademark infringement -- and it is the most divisive, attention-grabbing trademark case I have seen in years. Here is the thing, though: the most interesting part of this case is not who wins. It is the fact that this whole thing probably did not need to happen at all. I have been giving takes on this case and getting heat from both sides. So let me lay out what is actually going on, legally speaking, and then tell you what it means for you